Elling Associates
A clearer path to federal growth

Your next
chapter is prime.

You've built a capable business. Now build your place in the federal market. Elling Associates helps established companies enter government contracting—and subcontractors prepare to compete as primes.

Start a conversation↗
Focused strategy. Practical preparation. Disciplined pursuit.
Federal market entrySubcontractor-to-prime transitionCapture & pipeline development
Two starting points. One growth mindset.

Where does your next chapter begin?

Federal growth takes more than finding an open solicitation. We help you connect what your company does well with the right customers, opportunities, and pursuit decisions.

01 / READY TO LEAD

From supporting the prime to becoming the prime.

You have delivery experience. The next step is building the strategy and readiness to own the customer relationship, lead a team, and pursue a contract in your company's name.

Our focus: Prime readiness, relevant past performance, teaming strategy, target accounts, and a qualified capture pipeline.

Explore your path to prime ↗
02 / READY TO ENTER

A proven business. A new federal market.

You've built your business outside government. We help translate your capabilities into a focused federal offering and identify where your business has a credible reason to compete.

Our focus: Market fit, buyer research, entry planning, contracting pathways, and your first qualified opportunities.

Explore federal market entry ↗
How we help

Strategy that moves toward an opportunity.

Engage us for a defined growth challenge, a targeted pursuit, or a stronger foundation for federal business development.

Discuss your priorities↗
01

Federal market entry & prime readiness

Assess your starting position, clarify capability gaps, and build a practical roadmap for entering the market or pursuing work as a prime.

02

Pipeline development

Identify target agencies and relevant opportunities, assess fit, and prioritize a pipeline your team can realistically pursue.

03

Capture management

Shape the pursuit before the RFP. Develop customer insight, competitive positioning, teaming approaches, win themes, and go/no-go decisions.

04

Orals coaching & pursuit preparation

Help your team communicate a clear solution, prepare for evaluation, and present its delivery approach with confidence.

05

Federal program reviews

Examine program execution and resource alignment to identify gaps, strengthen delivery, and support future growth.

A deliberate approach

Build the foundation.
Then pursue with purpose.

01 / ASSESS

Know your position

Understand capabilities, experience, capacity, and the barriers between your business and its next step.

02 / FOCUS

Choose your market

Define a manageable set of buyers and opportunities aligned with what you can deliver.

03 / PREPARE

Close the gaps

Build the positioning, relationships, teaming approach, and pursuit plan needed to compete.

04 / PURSUE

Make informed moves

Apply disciplined qualification and capture decisions so your team invests in the right pursuits.

Experience behind the strategy

Federal expertise.
A personal commitment
to your growth.

Elling Associates brings experienced, direct support to companies navigating the federal marketplace, with particular depth in information technology and cybersecurity.

ME

Monique Elling

Founder · Elling Associates

Monique connects technical understanding with the discipline of federal capture—helping business leaders turn growth goals into focused, actionable pursuit strategies.

30+Years of government IT and cybersecurity experience
20+Years of federal capture management experience
Before we begin

Good questions. Clear answers.

Do we need government contracts to get started?

No. We work with established companies exploring their first federal opportunities. We start with your commercial capabilities, delivery experience, and market fit to develop a realistic entry strategy.

Can you help if we already work as a subcontractor?

Yes. We help assess your readiness to compete as a prime, identify gaps, and build a targeted approach to customers, teaming, and capture.

How are engagements scoped and priced?

Engagements are tailored to your objectives, starting position, and required support. After an initial conversation, we define the scope, deliverables, schedule, and pricing in a written proposal.

Do you guarantee a contract award?

No consultant can guarantee an award. Our role is to strengthen your preparation, opportunity selection, and competitive approach. Agencies make award decisions through their acquisition processes.

Let's map your next move

You've built the business.
Let's build what's next.

Tell us where you are today and where you want to go. We'll start with a conversation about your goals and the support that fits.

Monique Elling
monique.elling@ellingassociates.com
240-237-0536

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Elling AssociatesFederal growth begins with a focused strategy.© 2026 Elling Associates